I agree with the Globe’s Shirley Leung: Something feels different about the latest Demoulas family battle over control of the popular Market Basket supermarket chain. It doesn’t seem as simple as the dramatic power struggle 11 years ago between Bad Arthur and Good Arthur. Now you have siblings versus sibling – with Good Arthur once again at the center of controversy. … Maybe, just maybe, Good Arthur is also Pain-In-The-Neck Arthur? That’s one of the impressions I get reading this BBJ piece by Grant Welker, who snagged an interview with a company director, Steve Collins, who sounds genuinely frustrated with Good Arthur’s apparent go-it-alone, headstrong leadership style. My hunch says there will be no heroes in this latest round of the Demoulas family feud. …. Back to Shirley’s excellent piece: money and family succession are ultimately at the heart of this battle. You can bet on it. … The Globe’s Jon Chesto has more on the depressing family soap opera.

Update – Some shoppers are vowing a repeat of the 2014 MB boycotts in support of Good Arthur, the Globe reports.

Update II – 5.30.25 — UMass Lowell business professor Scott Latham tells the BBJ that this time is indeed different. “From what I can tell, this is not going to end well for Artie T.,” Lantham says. “He’s not in an ownership position that has leverage. As far as a repeat of 2014? Not a chance.”

Update III — 5.30.25 – Even Howie Carr is chiming in: “If it ain’t broke, don’t fix it. That’s my position on the latest family struggles involving Market Basket. I don’t know who’s right and who’s wrong in this new saga in the ongoing Demoulas family feud. My only wish is that Market Basket remain what it is today – the best, most affordable supermarket chain.”