Is Prime Day the new President’s Day or Black Friday, i.e. a day when the media sucks up to major retailers for all the advertising they’ve done (or might do) with outlets? It appears so. Or at least it’s a variation of the non-news news stories that the media used to regularly churn out to please car dealerships every President’s Day or department stores leading up to Black Fridays. … Now it’s Amazon’s Prime Day. And it’s here! Now! Often with lots of exclamation points!!!! Take it away NBC and CNN and CBS, all three of which acknowledge they may get commissions on purchases via their links. And the NYT? Yes! Though its Wirecutter editor boldly states the Times is out to separate the good from the bad Prime Day deals. No mention of commissions. … Wait. What’s this? An actual non-pseudo-news news story about Prime Day? 

Update — And here’s a pleasantly surprising story from the Washington Post, which is owned by Amazon founder Jeff Bezos: “Prime Day is mostly a good deal for Amazon, not you.”