Reading this NYT piece on Jeff Bezos’s struggling Washington Post, I get the distinct impression Bezos’s vision for the paper is fundamentally different from traditional journalism.

All the talk of a mysterious new “third newsroom.” The hints about “how The Post could turn its stories into products that could serve users” and how the paper might focus on “reaching new readers, particularly those in the middle of the country.” And, oh, he reportedly has said that he “believes The Post could reach 100 million paying subscribers,” up from its current 2.5 million paid subscribers and more than 10 times the NYT’s current paid online readership.

Bottom line: he ain’t going to achieve this lofty goal via a “go local” or hard-hitting national news strategy. Sounds like he envisions a further integration of the Post into the vast maw of Amazon Prime

Btw: At least the Washington Post can still publish tough stories, even if it’s sort of following the NYT’s own tough reporting on Washington Post chief executive Will Lewis, who hired incoming editor Robert Winnett, the subject of the Post piece.