Will Lewis, the CEO of the Washington Post, is determined to remake the struggling newspaper, creating a “third newsroom” (the “second newsroom” being the opinion section) appealing to “untapped audiences” on social media and elsewhere etc., according to Vanity Fair. … If he’s talking about something like the NYT’s semi-separate “The Athletic,” “Cooking” or “Games” sections – or like the Globe’s own “STAT” spinoff and Boston.com – it could get interesting. But I’m not sure this is what he’s talking about. The social-media component sounds gimmicky and light.

Question: Has anyone at the Post carefully studied how and why the NYT and Globe managed to keep (and grow) readership since 2020 while the Post’s readership plummeted? See yesterday’s post for my partial explanation.

Update – Why is WaPo, with an online subscriber base of 2.5 million readers, losing money while the Globe, with about 260,000 online subscribers, is making money (or at least holding even)? 

Update II — Dan Kennedy has launched the Will Lewis Resignation Watch following a devastating disclosure about Lewis trying to kill off an unflattering NPR story about him.